Smile Brightening

Clients should allocate approximately 1-1/2 hours for their appointment. During your appointment, a stain level assessment will be conducted, determining whether you will undergo two 15-minute sessions with the whitening gel and blue light or three 20-minute sessions.
Category: Smile Brightening

Clients seeking a brighter smile can anticipate maintenance visits once or twice a year. It’s important to note that teeth brightening is a progressive treatment, meaning that the more treatments you undergo, the more significant the impact and results. However, it’s essential to maintain good dental health and consider lifestyle habits such as smoking, consuming red wine and coffee. Failure to do so may hinder the longevity of the results.

Category: Smile Brightening

Every client’s teeth will respond uniquely to the treatment. Our brightening gel is designed to whiten teeth to their maximum potential shade and, on average, can brighten teeth by up to 10 shades.

Category: Smile Brightening

The product we use contains hydrogen peroxide as the active ingredient, delivering rapid, secure, and optimal results.

Category: Smile Brightening


Your technician is a trained professional who is also licensed as a Permanent Cosmetics Tattoer by the Department of Professional and Occupational Regulation in the state of Virginia.

Category: Microblading

Since microblading pigments are not implanted into the skin as deep as traditional tattoos, the area will naturally fade overtime.  Microblading typically lasts 1-3 years, depending on skin type (normal, oily, dry), age (youthful/mature). Skincare routine will also affect the lasting effect of the pigment: patients who tan, uses products with AHA or Glycolic Acid with fade faster as your skin will resurface faster. Each individual’s color retention within the skin will vary. To maintain the brows looking fresh, a touch up is suggested every 12-18 months. Clients can let the microbladed area fade over time, but please note a slight shadow may remain.

Category: Microblading

The pain level for the procedure is generally considered mild to none.  Prior to the procedure your brow technician will apply a topical anesthetic to numb the area, and also reapplied during the procedure.  Everyone responds differently to anesthetic; depending on the client, the feeling of the procedure has been described as light cat scratches to not feeling anything. Topical anesthetics used may contain lidocaine, prilocaine, benzocaine, tetracaine and epinephrine. 

Category: Microblading

Yes! A touch up session after 4-6 weeks is necessary as everyone heals differently and outcome will vary. Certain areas may not pick up during first session and will need to be refilled.  Pigment color may need to be adjusted, brow thickness and more strokes can be added. Individuals with oily skin often require a deeper shade during the touch up session as the oils tend to lighten the pigment. Most importantly, your touch up session is when we refine your brows to ensure it looks perfect and retains the color for the whole year!

Category: Microblading

We take all proper precautions for a safe session by using sterilized equipment, new needles and in a sanitized environment.  Should clients follow our pre and post-care instructions, there should be minimal risks or complications.  Although allergic reactions to the pigments are rare, it could be possible for certain individuals. We suggest a pigment patch test for individuals who have high skin sensitivities or are sensitive to:

  • Topical makeup products
  • Gold, silver, and nickel
  • Hair dyes

Patch tests will be preformed at the consultation at client’s request.

Category: Microblading

After your procedure, clients MUST follow these instructions:

Within 2 hours after the procedure, clean brows using a q-tip and lightly moisten with water. Gently wipe away the old healing balm and any lymphatic liquid (clear yellowish liquid) that may have built up. Lightly pat dry with tissue and using a new q-tip, re-apply healing balm to the brows.

Make sure to apply a light layer of healing balm morning and night to brows for at least 5-7 days.

Do not over apply healing balm.

Do not immerse brow area in water for 14 days. When showering, make sure to avoid face area. When cleaning or washing face, make sure to avoid brows and clean around it.

Do not put makeup on the brow area for a minimum of 10 days. Microbladed area is an open wound, using makeup may cause infections.

Avoid alcohol and aspirin/ibuprofen and any vitamins that may thin your blood for 24 hours.

Brow area will feel slightly itchy as it heals and will start to lightly scab over. Do not peel or pick at the scabs as this can affect the outcome and pigmentation.

Do not go swimming, tanning or into saunas for at least 14 days.

No face scrubs or chemical peels at least 2 weeks after.

Category: Microblading

In order to achieve the best results, it is best to follow the pre and post care instructions. 

Prior to your procedure, clients are advised of the following:

Avoid alcohol and aspirin/ibuprofen and any vitamins that may thin your blood for 72 hours.

Avoid tanning so we can assess your natural skin tone.

No face scrubs or chemical peels at least two weeks prior.

Feel free to come in with their brow makeup on so our technician can see your every day look you prefer. Reference pictures of shapes and colors of brows are always welcomed. We will then work together to create the perfect brows!

Category: Microblading

Sculpting Microblading is a manual method used to deposit small amounts of pigment in the superficial layer of the skin. It is considered a semi-permanent tattoo. 

Category: Microblading

Softap pigments manufactured in the USA-All the colors are iron-oxide based and have been FDA approved. A wide range of colors are available.

Category: Microblading

You are NOT suitable for this procedure if any of the following are applicable:

Pregnant or nursing

History of Keloids or Hypertrophic scarring or skin irritations, Psorasis near the treated area (rashes, sunburn, acne, etc.)

Diabetic (require doctor’s clearance)

Chemotherapy (Consult your doctor)

Organ transplant

Viral infections and/or diseases


Allergic to lidocaine, prilocaine, benzocaine, tetracaine or epinephrine

Pacemaker, major heart problemes, uncontrolled high blood pressure, or poor general health

Sick (cold, flu, etc.

Botox in past 2 months

Accutane in the past year

Any treatment, medication, or illness that compromises the immune system/healing would make you NOT a good candidate for micropigmentation procedures. 

* We reserve the right to refuse service to anyone who we deem not suitable for this procedure or for any other reason. Our brow technicians make the decision to microblade an individual based on their own discretion. 

Category: Microblading

Eyelash Extensions

The eyelash extension application is non-invasive and pain-free – the extensions are applied using special adhesive and your eyes are closed during the whole process. They are applied to the eyelash and not directly onto the eyelid skin. Having eyelash extensions should not damage your natural lashes provided they are applied correctly, extensions that are suitable for your own lashes are selected, and they are treated with care. The lashes with the extensions attached will shed naturally over a period of 6 weeks and re-generate.

Category: Eyelash Extensions

Ideally, eyelash extensions should last for the life of your natural lashes, which is usually around 4-6 weeks. Keep in mind however, we can all lose up to 5 natural lashes each day as mature lashes fall out and new ones grow. The longevity of your eyelash extensions are also influenced by many factors including but not limited to; lifestyle, use of make up products, cleansing routine, skin type, and lash growth cycle. By getting an infill every 2-4 weeks, you can maintain the fullness of your lashes indefinitely.

Category: Eyelash Extensions

Some common culprits of lashes not lasting:

Oily skin and using skincare products containing oil – lash adhesive doesn’t agree with oil!

Lack of cleansing – the eye area is naturally quite oily. Not washing the area means there will be a build up of oils secreted by the skin, and this will not only weaken your lash growth but make the extensions fall off very quickly.

Not rinsing off your make upremover – many clients choose to use an eye makeup remover using a pad or a makeup remover wipe. These products contain emollients to avoid drying out your delicate eye area. This film must be washed off afterwards with a foaming cleanser or it will have a similar effect to using an oil product on the eyes.

Excessive touching – playing with the lashes is fun but your fingertips contain oil (just look at the screen on your phone or keyboard on your computer) and you are applying oil every time you touch the them. Please leave them alone other than during your daily washing ritual!

Lifestyle factors – extensions never last as well on people who regularly sweat it out at the gym, go swimming, do hot yoga etc. You must be prepared to get infills more often than others.

Heavy makeup – extensions also never last as well on people who wear a lot of makeup (especially eye makeup) daily compared to someone who wears little or no makeup. More makeup means more products and more effort to remove everything.

Lash cycle – many factors including hormones, season and diet can affect the speed of your lash cycle. It is quite normal that sometimes your lashes naturally shed quicker than other times.

Lash design – the extensions selected may be too long and/or too thick for your natural lashes, causing them to twist or fall off prematurely. The design chosen may also not be well supported by how your lashes grow naturally eg. a cat eye styling when the natural lashes on the outer corners are very short and fine. This can be discussed with your stylist at your next appointment.

Please keep in mind it is completely normal and healthy to lose around 3 lashes per day whether you have extensions or not.

Category: Eyelash Extensions

Eyelash extensions involve a procedure where individual synthetic lashes are carefully attached one by one onto your natural lashes to add length and volume.

Category: Eyelash Extensions

Now that you have Paradigm Lashes take note of these tips to maintain them.


* Do not get your lashes wet for the first 24 hours

* Do not use a spa, sauna, or pool for the first 24 hours. The extensions need that amount of time to properly bond.

* Avoid pulling or rubbing your eyes.

* Do not use oil-based eye products, creams or waterproof mascara

* Use only water-based makeup and makeup remover around the eyes

* Keep your lashes clean! Use complimentary spoolie to gently brush your lashes to remove dirt and debris

* Remove makeup around the eye with a cotton swab

* Do not perm, tint or use an eyelash curler

* You can dry your lashes by using a hair dryer on the cool setting and blowing them dry from the bottom up. It makes them curly and fluffy.

* Please see a trained lash technician to have your extensions removed

* To extend the life of your lashes please schedule touch-ups every 2-3 weeks

Category: Eyelash Extensions

You can get the long, thick, dark lashes that you’ve always dreamed of

Makes your eyes look more lifted, defined and bigger

It looks and feels natural

Spend less time applying makeup

No need for mascara that can smudge or look clumpy

Sleep, shower, swim, and exercise as usual

Pain free procedure

Category: Eyelash Extensions

Please ensure all traces of eye make-up is removed with an oil-free cleanser before you arrive for the application. If you choose to get your lashes tinted, they must be done a few days prior to the lash appointment. If you have previously received an eye perm treatment, you will need to wait at least 3 months until the extensions can be applied. Please avoid using an eyelash curler on your lashes on the day of your appointment, and if you are sensitive to caffeine, avoid caffeinated drinks prior. As you cannot get your eye area wet for 24 hours after the application, it may be a good idea to gym, shower or wash your hair beforehand.

Category: Eyelash Extensions

Eyelash extensions differ to bar/strip lashes or cluster lashes in that each extension is individually bonded onto one natural lash, strand by strand, and not the eyelid skin, resulting in a much more natural look and feel. Compared to false lashes, eyelash extensions have a much greater longevity, however the extensions attached are somewhat limited to what your natural lashes can handle. Thus if you have naturally fine and short lashes and are used to wearing dramatic fake lashes, please keep in mind the extensions may not give you the impact you are used to.

Category: Eyelash Extensions


Clients are able to cancel or reschedule appointments at anytime with a minimum of 24 hours notice prior to the appointment time, otherwise a fee will be charged. To book a reservation, you must provide a valid credit card and make a deposit.  We reserve the right to refuse service to clients who have cancellations or rescheduling of appointments 3 times in a row. 

Category: Cancellations